El Ecuador es un paraíso para el cultivo de flores. Su situación geográfica de clima tropical permite el desarrollo del cultivo de excelente calidad de muchas especies tales como claveles, crisantemos, margaritas (flores de verano) pero sobre todo rosas. Dentro de este grupo encontramos más de 100 variedades.
Durante la década de los 80 se inicia el proceso de exportación de flores. Este nuevo modelo de producción de cultivos no tradicionales genera un cambio importante en la economía del país. Las exportaciones de flores durante los primeros años de desarrollo de la industria floricultura se dirigía en un 80% hacia el mercado de Estados Unidos y otros importadores como Canadá, Alemania, Holanda, Italia y Rusia, siendo este último el mercado de mayor auge debido a sus exigencias de calidad.
Los puertos de destino de las exportaciones hacia los Estados Unidos son Miami y Nueva York, siendo Miami la puerta de entrada el resto de estados. Las flores se exportan por carga aérea bajo un cuidadoso control de temperatura.
La temporada más importante para el mercado de flores sigue siendo San Valentín, cuya celebración no solo se da en Estados Unidos, sino también en otros países europeos, aunque en menor escala. Y con la tendencia del crecimiento del mercado Ruso, el Día de la Mujer se ha convertido en la segunda temporada más importante, cuya celebración se da en la mayoría de los países que pertenecieron a la Unión Soviética, seguido del Día de la Madre y Navidad.
Aunque el sector floricultor se ha visto afectado por la crisis económica mundial, la flor ecuatoriana sigue manteniendo su ranking como una de las mejores flores del mundo.
Por Ximena Diaz
Por Ximena Diaz
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A friend of mine who worked in the Flower Industry for years kindly wrote this for my blog, shedding light on the source of the wonderful roses (and other flowers) available in the US. She has her hands full with the arrival of the new addition to the family this August: Camila. Congratulations and thanks for the article!
Ecuador is heaven for the flower industry. It's geographical location and tropical climate allows for great quality in the development of many species such as carnations, chrysanthemums, daisies, (summer flowers) but especially roses. There are more than 100 varieties in this last group.
The export process of flowers began in the 80s. A new production model generated an important change in the country's economy. At the begining of the development of the flower industry, 80 % of the exports went to the US and other countries such as Canada, Germany, Holand and Italy. Rusia was also a new market and it grew exponentially due to it's quality demand.
Miami and New York are the main destinations of the flowers and Miami is the distribuitor to the the rest of the US market.
The biggest season for flowers is still St Valentines's, which is celebrated not only in th US but also in some European countries to a lesser extent. Thanks to the growth of the Russian market, Women's Day has become the second most important celebration of all countries that used to belong to the Soviet Union. Other important celebrations for the flower industry are Mother's Day and Christmas. Even though the flower grower's market has been affected by the global economic crisis, Ecuatorian flowers are still among the best in the world.
The export process of flowers began in the 80s. A new production model generated an important change in the country's economy. At the begining of the development of the flower industry, 80 % of the exports went to the US and other countries such as Canada, Germany, Holand and Italy. Rusia was also a new market and it grew exponentially due to it's quality demand.
Miami and New York are the main destinations of the flowers and Miami is the distribuitor to the the rest of the US market.
The biggest season for flowers is still St Valentines's, which is celebrated not only in th US but also in some European countries to a lesser extent. Thanks to the growth of the Russian market, Women's Day has become the second most important celebration of all countries that used to belong to the Soviet Union. Other important celebrations for the flower industry are Mother's Day and Christmas. Even though the flower grower's market has been affected by the global economic crisis, Ecuatorian flowers are still among the best in the world.
By Ximena Diaz
